Melanie Shellito

Melanie is an award-winning brand strategist with 30+ years of experience building brands, identities and marketing for socially-responsible organizations across multiple industries. Her work includes package designs that have graced the shelves of national retail chains and developing the name, comprehensive identity and marketing that transformed a small tech startup into a recognized industry leader with installations around the globe. Melanie has been recognized multiple times by GDUSA’s American Graphic Design Awards, and in 2022 had a logo selected for inclusion in LogoLounge 13, the curated and “definitive identity resource for designers, creative directors, brand managers, and more.”

Melanie joined Firebrand to work on more projects that meet her passion for building a better world, especially those working on food justice issues. Her recent work in the food co-op sector includes identity development for startup food co-ops, as well as retail identity re-designs for two established food co-ops that contributed to 30%+ growth at each, achieved within four months of project rollout.

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