Melanie is an award-winning brand strategist with 25+ years of experience creating identities and marketing for many types of socially-responsible organizations. Her work includes package designs that have graced the shelves of national retail chains and developing the name, comprehensive identity and marketing that transformed a small tech startup into a recognized industry leader with installations around the globe. Melanie has joined Firebrand to work on more projects that meet her passion for building a better world, especially those working on food justice issues. Her recent work in the food co-op sector includes identity development for startup food co-ops, as well as retail identity re-designs for two established food co-ops that contributed to 30%+ growth at each, achieved within four months of project rollout.