Riverside Food Systems Alliance
Riverside, California is undergoing a transformation, led by a coalition of non-profits in the health, food access and equity arenas. Once the citrus capital of the U.S., that legacy had been lost to development, poor land management, and a farmer population that was rapidly aging out.
The project scope was extensive, encompassing the main RFSA logo plus a visually connected brand for their Next-Gen Farmer Training program, and a retail food co-op. For RFSA and the programs under their umbrella, we developed community marketing materials, donor pieces, recruitment items, conference collateral, and branded swag.